GlobalWebIndex
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| Private | |
| Industry | Market Research, Advertising |
| Founded | 2009 |
| Founder | Thomas C. Smith |
| Headquarters | London |
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Area served
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Worldwide |
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Key people
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Thomas C. Smith (Founder & CEO) Sebastian Hedencrona (Director, Global Revenue) Alastair Little (Director, Product & Marketing) |
| Products | GlobalWebIndex |
| Services | Research & Consulting |
| Website | www |
GlobalWebIndex is a market research firm founded by Tom Smith in 2009. The company provides consumer data to the advertising industry.
GlobalWebIndex profiles consumers in 32 countries and represents 89% of the worldwide internet audience.
In October 2012, GlobalWebIndex surprised social media analysts and commentators by claiming that Twitter and Facebook had big followings in China and Vietnam - countries where those social networks are blocked by their respective governments. The story was picked up by various news outlets including Huffington Post, Bloomberg and the Financial Times where the rise of VPN has been attributed as the primary enabler for Chinese internet users circumventing website blocks.
The flagship GlobalWebIndex research study, which interviews over 200,000 internet users across the world each year across 4 waves of research each year. Each respondent is questioned in detail, resulting in 9,000 data points for consumer profiling.
GlobalWebIndex has access to a panel of over 10 million internet users, which the company uses to profile target audiences for its clients at scale. GlobalWebIndex's Stream Intelligence consulting arm runs these custom studies.
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Wikipedia