Girls Gone Wild (franchise)

Girls Gone Wild
Creator	Joe Francis
Original work	DVD
Films and television
Films	over 300 films 1997–2011

Girls Gone Wild (GGW) is a pornographic entertainment franchise created by Joe Francis in 1997. The eponymous company "Girls Gone Wild" was known for its early use of direct-response marketing techniques, including its late-night infomercials that began airing in 1997. The videos typically involve camera crews at party locations engaging young college-aged women who expose their bodies or act "wild". Since 2008, the Girls Gone Wild products have been sold primarily through their website as streaming videos, downloads, and DVDs.

Instances of Girls Gone Wild in popular culture include the appearance of Eminem and Snoop Dogg in the company's videos,MGM’s announcement in 2002 that it would release a feature-length film based on the Girls Gone Wild concept, as well as various references and parodies of the show in popular television series and movies.

Girls Gone Wild was created by Joe Francis, who occasionally appears as the host of the videos.

In February 2013, the company filed for Chapter 11 bankruptcy.

The first Girls Gone Wild film was released in 1997. In 2001 the company sold 4.5 million videos and DVDs. By the end of 2002, the company had produced 83 different titles and had begun airing 30-minute infomercials on E! Entertainment Television, Fox Sports Net, BET, Comedy Central, Tech TV, Style, and all other major U.S. networks. The infomercials targeted a late-night channel-surfing demographic that Joe Francis had identified in the late 90s. According to TNS Media Intelligence, Girls Gone Wild spent more than $21 million in advertising in 2003, becoming the largest advertiser for programs on the E! channel. In 2008, Francis' net worth was approximately $150 million.

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