Ginebra San Miguel
 |
|
| Subsidiary, Public | |
| Traded as | : GSMI |
| Predecessor | La Tondeña Inc. (1902–1987) La Tondeña Distillers Inc. (1987–2003) |
| Founded | 1834 (liquor brand) 1902 (company) |
| Founder | Carlos Palanca, Sr. |
| Headquarters | San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines |
|
Area served
|
Philippines |
|
Key people
|
Eduardo M. Cojuangco, Jr. (Chairman and CEO) Bernard D. Marquez (President, General Manager and COO) |
| Products | Distilled beverages |
| Parent | San Miguel Corporation |
| Website | www.ginebrasanmiguel.com |
| Type | Dutch-type gin |
|---|---|
| Manufacturer | Ginebra San Miguel Inc. |
| Country of origin | Philippines |
| Introduced | 1834 |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Colour | clear |
Eduardo M. Cojuangco, Jr. (Chairman and CEO)
Ginebra San Miguel Inc. (GSMI) (: GSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation, previously named La Tondeña Distillers Inc. (LTDI) (1987 to 2003). It was founded as La Tondeña Inc. in 1902 by Carlos Palanca, Sr. It manufactures a range of distilled beverages.
As of 2012, its flagship product, Ginebra San Miguel, is the largest-selling gin in the world, with sales of 23.8 million 9-litre cases, according to Drinks International.
La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila and incorporated as La Tondeña Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm. In 1924, it acquired the Ayala Distillery (Destileria y Licoreria de Ayala y Compañia) and its gin product, Ginebra San Miguel, from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañia de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.
In June 1834, Casa Róxas (a partnership between Domingo Róxas and Antonio de Ayala), the precursor of Ayala Corporation, founded a distillery named Destileria y Licoreria de Ayala y Compañia. It was the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery, which was located in Quiapo, Manila, was a major business of Ayala y Compañia (successor of Casa Róxas) until it was acquired by La Tondeña on June 21, 1924.
...
Wikipedia