"Gimme More" | ||||||||||
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Single by Britney Spears | ||||||||||
from the album Blackout | ||||||||||
Released | September 20, 2007 | |||||||||
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Recorded | October 2006 | |||||||||
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Length | 4:11 | |||||||||
Label | Jive | |||||||||
Writer(s) | ||||||||||
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Britney Spears singles chronology | ||||||||||
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"Gimme More" is a song recorded by American singer Britney Spears for her fifth studio album, Blackout (2007). It was released on September 20, 2007 by Jive Records as the lead single from the album. The song was written by Nate "Danja" Hills, James "Jim Beanz" Washington, Keri Hilson and Marcella Araica, while production was handled by Jack Black and vocal production was handled by Washington and Hilson. "Gimme More" was recorded in 2006 during Spears's second pregnancy, and was one of the first solo productions by Danja. The song opens with an intro in which Spears says the phrase "It's Britney, bitch". Musically, "Gimme More" is a dance-pop and electropop song with breathy vocals. The track closes with a speak-sing outro by Danja.
The song peaked at number three on the US Billboard Hot 100, becoming her fifth top ten hit and also her second highest-peaking single at the time. The song was released to positive reviews from critics, praising her vocals and the production. It also peaked at the top of the charts in Canada and Ireland, and reached top five positions in 14 countries. The accompanying music video premiered on October 5, 2007. It displayed Spears as a stripper and featured a break from Spears's highly choreographed music videos. The video received mixed to negative reviews from critics, who panned Spears's pole dancing as well as the lack of storyline. An alternate cut was leaked on July 18, 2011.
Spears performed "Gimme More" at the 2007 MTV Video Music Awards, wearing a black, jeweled-encrusted bikini. The performance was panned by many critics, who commented extensively on her "singing", dancing and wardrobe, with one deeming it as "one of the worst to grace the MTV Awards". Chris Crocker uploaded a video in response to the criticism titled "Leave Britney Alone!", which made him an Internet celebrity and attracted attention from the media. Spears has also performed "Gimme More" at the Femme Fatale Tour (2011) and Britney: Piece of Me (2013). "Gimme More" has been covered and sampled by many artists, including Sia and Marié Digby.