Gideon Planish

Gideon Planish is a 1943 novel by American writer Sinclair Lewis. The novel tells the story of Gideon Planish, an unprincipled social climber who becomes involved in various shady philanthropic organizations in his quest for stature without accountability. The work did not fare as well with critics as some of Lewis' earlier social novels, and is considered one of his minor works.

Gideon Planish (1943) takes aim at less-than-honorable fundraising organizations. In a similar manner of his other works, the reader follows the self-titled character through his life and numerous (but slightly related) professions dealing with professional "organizationality" which is better known as the for-profit industry of pompous fundraising run by shady "philanthropists" running a wide variety of guilds, committees, foundations, leagues and councils for selfish and greedy purposes.

The focus of the book begins with a young Gideon demonstrating a knack for public speaking, and these skills follow him through his self-motivated and selfish undergraduate years at Adelbert College. The book then picks up an older but still vacuous Gideon, now a Professor of Rhetoric at Kinnikinick College, when he finally meets the girl of his dreams; young coed Peony Jackson of Faribault, Minnesota.

Motivated by vague dreams of importance, including a dream of becoming a U.S. senator, Gideon begins his campaign for social ascension by moving from one job to another with the hopes of meeting "like-minded thinkers" with vague goals and even more flexible morals when it came to raising money for a wide variety of causes. Over the years, Gideon's path to easy money with no accountability leads him to:

At 50 years old, when fatigued with the never-ending demands of generating self-importance combined with his realization that he lacked substance and true gravitas, Gideon has an opportunity to return to Kinnikinick College as its next President and allow him to finally begin to achieve something valid. Through a series of realizations by both himself and Peony, he remains in New York and daily regets their decision.

Gideon Planish is considered a minor work and it was obvious Lewis was rehashing many of his old ideas as many themes and points ring familiar with the target being the shady industry of less-than-legitimate fundraising organizations. While the main character was without moral boundaries, he did remain loyal to his wife (a rare quality in Lewis' characters) but he never achieved anything genuine or of substance as he attempted to achieve everything which focused on style and perception. An earlier character of Lewis', Elmer Gantry, crosses paths with Planish several times in the book but their interactions serve only as a method to emphasize to the reader the similarities between the crooks in organized religion and the crooks in general philanthropy.

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