German Reed Entertainments

The German Reed Entertainments were founded in 1855 and operated by Thomas German Reed (1817–1888) together with his wife, Priscilla German Reed (née Horton) (1818–1895). At a time when the theatre in London was seen as a disreputable place, the German Reed family provided family-friendly entertainments for forty years, showing that respectable theatre could be popular.

The entertainments were held at the intimate Royal Gallery of Illustration, Lower Regent Street, and later at St. George's Hall, Langham Place, in London. Thomas and Priscilla German Reed usually appeared in them, together with a small group of players. They engaged talented newcomers, such as Frederic Clay, W. S. Gilbert and Arthur Law, as well as established writers like F. C. Burnand, to create many of the entertainments. Thomas German Reed composed the music for many of the entertainments himself.

This form of entertainment consisted of musical plays "of a refined nature". During the early Victorian era, visiting the theatre was considered distasteful to the respectable public. Shakespeare and classic British plays were presented, but the London stage became dominated by risque farces, burlesques and bad adaptations of French operettas. Jessie Bond wrote,

The stage was at a low ebb, Elizabethan glories and Georgian artificialities had alike faded into the past, stilted tragedy and vulgar farce were all the would-be playgoer had to choose from, and the theatre had become a place of evil repute to the righteous British householder.... A first effort to bridge the gap was made by the German Reed Entertainers....

The German Reed Entertainments became the first respectable venue for dramatic amusement to which the public could safely bring their children, presenting gentle, intelligent, comic musical entertainment. Their example showed that respectable theatre could be popular and encouraged successors such as Gilbert and Sullivan.

...
Wikipedia