Gerald C. Meyers
| Gerald C. Meyers | |
|---|---|
| Born |
December 5, 1928 Buffalo, New York |
| Nationality | United States |
| Awards | Honorary Doctorate, Carnegie Mellon University |
 Gerald C. Meyers at azquotes
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Gerald Carl Meyers, former chairman and CEO of American Motors Corporation (AMC) is an industrialist, author, lecturer, and management consultant.
Born 5 December 1928, in Buffalo, New York, Meyers attended public schools and in 1950 earned a Bachelor of Science in engineering and in 1954 a Master of Science magna cum laude in business from Carnegie Mellon University. He joined the Ford Motor Company in 1950, but his work at the automaker was cut by military service. Meyers was an officer in the U.S. Air Force during the Korean War.
Meyers next worked for Chrysler Corporation. During the eight years with the automaker, he became Director of Manufacturing for the company's overseas plants in 1961 and lived in Geneva, Switzerland for three years.
In 1962 Meyers was appointed Director of Purchasing for American Motors Corporation in Detroit. He was promoted to Director of Manufacturing, Vice-President of Manufacturing, Vice-President of the Product (Engineering) Group, and Executive Vice-President. In charge of product development, Meyers introduced AMC's innovative "AMC Buyer Protection Plan" that included the industry's first 12-month or 12,000-mile (19,000 km) bumper-to-bumper warranty. The number of models was reduced to remove basic, stripped versions, but the centerpiece was improved quality during the production, although Meyers said "I don't claim we've magically and finally licked all the problems of the assembly line." Other improvements included mechanical upgrades to increase durability and quality, as well as improved standard equipment levels. By 1973, Meyers was pushing the development of the Wankel engine for installation into an AMC car within two years, possibility of going independent of GM's rotary engineering work, but he ruled out AMC producing the new engine itself. While Meyers was AMC's top product man, he was "given considerable, and justifiable, credit for pushing the AMX/3 project from inception through the design and prototype stages into testing."
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