Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research logo
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| Type | Academic institute |
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| Established | 2012 |
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Parent institution
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McDonough School of Business Georgetown University |
| Director | Dr. Kurt Carlson |
| Location | Washington, D.C. |
| Website | consumerresearch |
The Georgetown Institute for Consumer Research (GICR) is an academic institute within the McDonough School of Business at Georgetown University that was founded in 2012. GICR regularly conducts and disseminates experimental and observational research on which consumers are the focus of analysis. GICR seeks to produce insights about consumers to help both consumers and practitioners make better decisions. The current director is Dr. Kurt Carlson.
McDonough School of Business, home of the institute, is part of Georgetown University, founded in Washington, D.C. in 1789. The institute shares the university’s mission to produce knowledge and educate leaders to address the most significant challenges and opportunities facing business and society. Other centers and initiatives that the McDonough School of Business supports include, but are not limited to, the Center for Business & Public Policy, Center for Financial Markets and Policy, Real Estate Finance Initiative, Entrepreneurship Initiative, Global Business Initiative, Global Social Enterprise Initiative, Women's Leadership Initiative, and the Institute for the Study of Markets and Ethics.
On a monthly basis the Georgetown Institute for Consumer Research (GICR) asks consumers what problems they have and how they intend to use the market to help solve those problems. The findings from this survey are intermittently compiled into a report on consumer behaviors. The GICR CPS is the only survey of its kind, focusing not on consumer behavior or sentiment, but on the problems that drive consumers to the marketplace to seek solutions. This focus stems from the critical role that problem recognition plays in determining when and how consumers will enter the market as prospective buyers in the buying decision process. It tracks over 250 common consumer problem types organized into 30 plus subcategories and nine major categories (e.g., Finance, Health, Social, Communication, Transportation, Personal Care, Attire, Work-Life, and Home-Housing). By measuring and tracking the problems that trigger consumers to enter the marketplace in search of solutions, the CPS provides entirely new insights into how consumers’ problems change seasonally and annually. The data from the CPS correlates with Census data on consumer spending.
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