George Val Myer

George Valentine S Myer (1883, Hereford – 1959, London) was an English architect and portrait painter appointed by the British Broadcasting Corporation to design one of the first purpose built broadcast buildings in the world, Broadcasting House, Langham Place, London completed in 1932.

Myer started in practice on his own account at nineteen, specialising in medium-sized houses, then continued in partnership with John W Fair (Fair and Myer) including designing houses in Gidea Park, Romford, Essex.

By 1928, his career had progressed sufficiently to have completed the design of Asia House in Lime Street (1912–13) and Portsoken House in the Minories (1927–28). This experience in office design would prove invaluable to his commission for Broadcasting House as would his experience as a collaborative commercial architect.

The later partnership of George Val Myer and F J Watson-Hart was to undertake significant commissions in the reconstruction of Park Lane for the Grosvenor Estate. Aldford House (1930–2) was a modernistic apartment block with classical stylings imposed by Sir Edwin Lutyens and Fountain House (1935–38) followed the design guidance of Sir Giles Gilbert Scott.

Val Myer was a successful commercial architect whose work typified the conventions of that remit and his time. His notability derives from his design response to the opportunities presented by his most significant commission.

Val Myer and Watson-Hart had been working in 1927 for the consortium headed by Lord Waring that owned the sites at the bottom of Portland Place that the BBC had identified as a potential location for their new broadcast building. Val Myer, starting as the landlord’s architect, came to undertake the lease-holder’s bespoke design. For the BBC, their own civil engineer, M T Tudsbery had selected the site and development strategy and was to determine the technical and functional brief.

Val Myer named his original design 'the Top Hat design' and it was frequently compared, from its first appearance, to a 1930s ocean liner for its clean-cut lines and allusions to New York Art Deco. The building linked emphatically to the rest of Regent Street through its complementary use of Portland stone but was modernistic in spirit, and adorned with radical sculptural commissions by Eric Gill, most notably the statues of Ariel and Prospero.

...
Wikipedia