George Masa

George Masa (1881 - June 21, 1933), born Masahara Izuka, in Osaka, Japan, was a businessman and professional large format photographer.

Masa arrived in the United States in 1901.

In 1915, he settled in Asheville, North Carolina, where he would spend the final 18 years of his life.

After initially working for the Grove Park Inn as a bellhop and valet, Masa left the inn to take a position as a photographer in February 1919. Eventually, he founded Plateau Studio (a business he later sold, which is still in operation today). His customers included some of the town's most affluent citizens such as the Vanderbilt, Grove, and Seely families.

Masa came to love the mountains of Western North Carolina and worked tirelessly for their preservation - at his own expense. Using his photographic equipment and an odometer he crafted from an old bicycle, Masa meticulously catalogued a significant number of peaks, the distances between them, and the names given to them by the local settlers and the Cherokee. He was a friend of Horace Kephart and the two of them worked together to ensure that a large portion of the Great Smoky Mountains would be established as a national park. Masa also scouted and marked the entire North Carolina portion of the Appalachian Trail.

Masa died in 1933 from influenza. He sincerely desired to be buried next to his friend Kephart near Bryson City, North Carolina, but was instead buried in Asheville's Riverside Cemetery.

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