George Levendis

George Levendis Γιώργος Λεβέντης
Born	South Africa
Origin	Australia
Occupation(s)	television executive, music executive, general manager, television personality
Years active	1989–present

George Levendis (Greek: Γιώργος Λεβέντης), is a television and record executive and the current Head of International for Syco TV, a joint venture between Simon Cowell and Sony Music Entertainment. Most recently he was general manager of the Greek television network ANT1 the number two station in the Greek market and the largest Greek satellite station worldwide. Over the last 20 years, he has held marketing and management positions at a number of record companies, including Arista Records, Arista Records U.K., BMG Greece, BMG Australia, Heaven Music, and culminating as Senior Vice President of Sony BMG Global Marketing at the headquarters of Sony BMG in New York City. In this position, he oversaw worldwide campaigns for artists including Beyoncé, Justin Timberlake, Pink, Shakira, Foo Fighters, Kings of Leon, Leona Lewis, Il Divo and Westlife. Under his control, Heaven Music was built into one of Greece's largest and successful independent music companies. In February 2011, he was the winning judge after three consecutive seasons on the Greek version of the singing competition The X Factor.

George Levendis was born in South Africa to Greek parents. From young age, he started working in his family's businesses, that included parent's jewelry business. He later worked as a DJ. Levendis soon moved with his family to Sydney, Australia where he attended Sydney Boys High School. He pursued a Bachelor of Arts degree in Psychology at the University of New South Wales and in 1992 graduated with a Master of Commerce in Marketing. He continued his further education graduating with a Master of Arts in Media Management from Macquarie University Graduate School of Management in 1994.

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