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Asda Stores Ltd.
Asda
Subsidiary
Industry Retail
Founded 1949; 68 years ago (1949)
Headquarters Asda House, South Bank, Leeds, West Yorkshire, England
Number of locations
Increase 631 as of 31 January 2017
Key people
Sean Clarke (CEO)
Roger Burnley (COO/ deputy CEO)
Alex Russo (CFO)
Hayley Tatum (SVP - People)
Glenn Bowles (SVP - Retail)
Products Grocery, general merchandise, financial services
Revenue see Walmart
£1 billion
Number of employees
180,000
Parent Walmart (1999–present)
Subsidiaries Asda Mobile, Asda Money
Website www.asda.com

Asda Stores Ltd. trading as Asda, is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The company was founded in 1965 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire. It expanded in to the south of England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI, then during the 1990s, sold off its acquisitions to concentrate on the supermarkets. It became a subsidiary of the American retail corporate giant Walmart after a £6.7 billion takeover in July 1999, and was the second-largest supermarket chain in Britain between 2003 and 2014 by market share, and is currently third behind Tesco and Sainsbury's.

Besides its core supermarket retail format, the company also offers a number of other products, including financial services and a mobile phone company using the existing EE network. Asda's marketing promotions are usually based solely on price, and since 2015, like its parent company, Walmart, Asda has promoted itself under the slogan "Save Money. Live Better". Since 1987, Asda has also had its property development subsidiary, McLagan Investments Ltd, which is based at the main Leeds head office site. The company is responsible for acquiring land for new Asda store developments, along with the relevant planning applications that are submitted to local councils, and the potential acquisition of any retail stores or developments placed for sale on the open market by any of its main competitors.

As a wholly owned division of Walmart, Asda is not required to declare quarterly or half-yearly earnings, but it submits full accounts to the U.S. Securities and Exchange Commission each November. Despite being a subsidiary of Walmart, the company has more autonomy than any of the other supermarket chains within the Walmart International division, and has retained its own British management team and board since the 1999 takeover.


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