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Geni.com

Geni
GeniLogo.png
Type of business Privately held company
Founded June 2006; 10 years ago (2006-06)
Headquarters Los Angeles, California, USA
Founder(s) David O. Sacks
Alan Braverman
Amos Elliston
President Gilad Japhet
General manager Michael Stangel (USA)
Industry Genealogy, Social networking services
Parent MyHeritage
Website www.geni.com
Alexa rank Decrease 8,175 (October 2016)

Geni is a commercial genealogy and social networking website, owned by Israeli private company MyHeritage. Launched on January 16, 2007, the Web 2.0 company stated that it aimed to create a family tree of the world. While family profiles are private, Geni’s mission is to create a shared family tree of common ancestors. By combining research into a single tree that users work on together, users can focus on verifying information and on new avenues of research, rather than spending time duplicating research that others have already done. Over 98.6 million profiles were created on Geni by over 5.8 million users as of December 2010. Geni was the original parent company of enterprise messaging service Yammer, which became part of Microsoft on July 19, 2012. In November 2012, Geni was acquired by MyHeritage.

The Founders Fund, a private venture capital firm, invested "more than $1 million”.

Charles River Ventures, a private venture capital firm, has also invested US$10 million.

Basic (free) members can build a tree, offering an unlimited number of profiles, basic support, merging of trees (linking of duplicates), and uploading up to 1GB of media. The Pro subscription removes the media upload restrictions and adds premium support, enhanced searching, and tree matching, which identifies duplicate trees that could be merged.

At the website users enter names and email addresses of their parents, siblings, and other relatives, as well as profiles with various fields of biographical information about themselves and their relatives. From there users may graphically manipulate sections of their connections network to create a complete personal family tree.

The service uses the contact information to invite additional members to join, and builds a comprehensive social network database from the information collectively entered by members. For now users may only see information belonging to themselves and to people in their immediate network who have given them permission.


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