Genesis Award

The Genesis Awards are awarded annually by the Humane Society of the United States to individuals in the major news and entertainment media for producing outstanding works which raise public awareness of animal issues. Presented by the HSUS Hollywood Outreach program, the awards show takes place every March in California. The awards have honored such well-known personalities as Aaron Sorkin, Anderson Cooper, Peter Gabriel, Ellen DeGeneres, Jane Goodall, Michael Jackson, David E. Kelley, Paul McCartney, Arthur Miller, Stephen Colbert, Oprah Winfrey, Prince, Jacques Cousteau and Ian Somerhalder, as well as journalists, film and documentary writers and producers, print and broadcast news outlets in the United States.

Honorary awards include the Sid Caesar Award for television comedy, the Doris Day Award for music, the Brigitte Bardot International Award for non-American media, and the Gretchen Wyler Award for a celebrity using their fame to bring attention to animal issues.

The Genesis Awards were founded as an annual event in 1986 by the Broadway actress and animal advocate Gretchen Wyler, under the aegis of the Fund for Animals. Wyler believed that rewarding members of the media encouraged them to spotlight more animal issues, thus increasing public awareness and compassion toward animals. The first event, a luncheon, drew 140 attendees, and in subsequent years it grew into a large gala averaging 800 guests.

...
Wikipedia