Gear (magazine)
Logo from the cover of Gear
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| Editor | Bob Guccione, Jr. |
|---|---|
| Categories | Men's |
| Publisher | Bob Guccione, Jr. |
| Total circulation (2001) |
500,000 |
| Year founded | 1998 |
| Final issue | 2003 |
| Company | Guccione Media |
| Country | United States, others |
| Language | English |
| ISSN | 1099-6494 |
Gear was an American men's magazine published by Bob Guccione, Jr. devoted chiefly to revealing pictorials of popular singers, B-movie actresses, and models, along with articles on gadgets, cars, fashion, sex, and sports.
Gear debuted in September 1998, with actress Peta Wilson on the cover. The magazine established itself with several publishing stunts such as publishing a nude photo of women's football celebrity Brandi Chastain.
When Gear featured a pictorial of a scantily clad Jessica Biel in the March 2000 issue, who posed while appearing on the family drama 7th Heaven and was then 17 years old, actor Stephen Collins, who played her father on the show, described the pictures as "child pornography". The mature Biel cited it as one of her biggest regrets.Esquire magazine described the photo shoot as "quasi-infamous".
Guccione described his vision for the magazine as being a successor to the likes of Esquire and GQ and to produce a literate magazine that includes quality journalism alongside articles on celebrities and fashion. Advertisers viewed the magazine as being more like Maxim, Stuff, or FHM, forcing it into the category of lads mags. Efforts were made to change the magazine's perceived image by moving from covers featuring scantily clad female celebrities to different cover images, including notable actors such as Elijah Wood and Christian Slater.
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