Gangnam Style (music video)
| Gangnam Style | |
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Psy (below) and Noh Hong-chul (above) in the elevator scene in the music video of "Gangnam Style".
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| Directed by | Cho Soo-hyun |
| Produced by | Cho Soo-hyun and Park Jae-sang |
| Starring |
Psy Hwang Min-woo Yoo Jae-suk Noh Hong-chul Kim Hyuna |
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Release date
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Running time
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4:12 |
| Language |
English Korean |
The music video of "Gangnam Style" by recording artist Psy, was directed by Cho Soo-hyun. The music video was filmed in Seoul for 48 straight hours. The video was premiered on July 15, 2012 and was later made available to download digitally on October 19. In the music video Psy "pokes fun at the style of Seoul's Gangnam-gu, a flashy district with high rents, high expectations and a focus on the high-status lifestyle". In December 2012, the music video was the first to hit 1 billion views on the video-sharing website YouTube and in June 2014 the video had surpassed 2 billion views. By February 2017 the number of views has grown past 2.76 billion.
The music video is directed by Cho Soo-hyun, who also directed the music video for Psy's follow-up single "Gentleman" and the music video for "This Love" by Shinhwa. It shows Psy performing a comical horse-riding dance and appearing in unexpected locations around the Gangnam District, such as an outdoor yoga session and a hot tub. He wears several distinctive suits and black sunglasses with a mindset of "dress classy and dance cheesy". It features a "skewering [of] the Gangnam image" by the "non-Gangnam Psy"; this parody would be recognizable to viewers familiar with Korean culture. Although there are more than ten different locations featured, only two of the scenes are actually filmed in the Gangnam district. The sauna scene, elevator scene and bathroom scene were filmed elsewhere in the greater Seoul region, and some shots were filmed in World Trade Center Seoul and the Songdo International Business District, which includes Songdo Central Park and International Business District Station. The video was shot over 48 hours in July 2012.
In K-pop, it is routine to have cameos by celebrities in a music video, such as in the dance scenes in the elevator and the parking garage. The guests in the music video include:
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