Gamestation
 |
|
| Retail store | |
| Industry | Video games |
| Fate | Merged into Game |
| Founded | 1993 |
| Defunct | 2012 |
| Headquarters | Basingstoke, Hampshire, United Kingdom |
|
Key people
|
Stephen Hall Julian Gladwin (co founders) |
| Products |
Games Consoles Computer Games Accessories |
| Parent | Game |
| Website | www |
Gamestation was a chain of retail shops in the United Kingdom selling used and new video games, and was the second largest specialist video game retailer in the United Kingdom until it was acquired by Game in May 2007, a group which owns many different gaming stores throughout the United Kingdom and Europe. In March 2012, the Game Group went into administration and a number of Gamestation stores, including the company's flagship store in Birmingham New Street were closed.
Game and Gamestation were purchased from the administrators by OpCapita. On 14 September 2012, it was announced that the Gamestation brand will disappear with all stores being rebranded as Game. On 18 November 2012, the Gamestation website closed and redirected to that of Game.
Gamestation was founded in 1993 in York, and by 2002, it had 64 stores across the United Kingdom. In October 2002, Gamestation was sold during the peak sales period of PlayStation 2, to American video rental giant Blockbuster who invested heavily in an aggressive store roll out program. This, coupled with competitive pricing subsidised by the buoyant video rental market of the time, elevated the chain to second highest market share in the games industry; behind Game.
2006 saw their American parent company file massive debts in the region of $560 million, leading to widespread speculation that the company was either rife to a take over or teetering on the edge of administration, however Gamestation was in fact still making healthy profits, Blockbuster went through a process of consolidation and sold any outlets not branded 'Blockbuster' in an effort to concentrate on its core business.
Blockbuster Inc. announced on 2 May 2007 that it had sold Gamestation Ltd. to British based Game Group Plc for about £75 million ($150 million). 217 Gamestation stores were sold in the deal. Gamestation's smaller "concession" stores, that operated inside of some Blockbuster stores, were not involved in the Game takeover and were instead owned by Blockbuster exclusively.
These stores were re branded as 'Blockbuster Games' stores and no longer operated under the Gamestation identity. The Gamestation brand was run in parallel with the parent company's Game brand.
Gamestation was based at Unity House in Basingstoke from 2009 until its demise.
Online operations were operated through Gamestation.co.uk, originally managed by Game Group's acquisition Gameplay GB ltd in 2004. Pricing structures were similar to the groups other websites, but maintains the Gamestation identity. As of May 2012, the websites for both Game and Gamestation are run by Game Retail Ltd.
...
Wikipedia