Game Informer
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The July 2011 issue cover
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| Editor-in-Chief | Andy McNamara |
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| Categories | Video game |
| Frequency | Monthly (12 per year) |
| Publisher | GameStop |
| Total circulation (2016) |
6,353,075 |
| First issue | August 1991 |
| Country | United States |
| Based in | Minneapolis, Minnesota |
| Language | English |
| Website | www |
| ISSN | 1067-6392 |
Game Informer (GI) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It debuted in August 1991 when FuncoLand started publishing a six-page magazine. The publication is owned and published by GameStop Corp., the parent company of the video game retailer of the same name, who bought FuncoLand in 2000. Due to this, a large amount of promotion is done in-store, which has been attributed to the success of the magazine, which is now the 4th most popular magazine by copies circulated.Game Informer has since become an important part of GameStop's customer loyalty program, Power Up Rewards, which offers subscribers access to special content on the official website.
Game Informer debuted in August 1991 as a six-page magazine. It was published every two months until November 1994, when the magazine began to be released monthly.
Since 2001 Game Informer has been published by Cathy Preston, who has been working as part of the production team since 2000. It was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards.
In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Times, Sports Illustrated, and Playboy. By 2011, Game Informer had become the 3rd largest magazine in the US topping 8 million copies circulated. However, in 2014 it had fallen to 4th place with 6.9 million copies sold. Recent figures still place the magazine at 4th place with over 7 million copies sold. The success of Game Informer has been attributed to it's good relationship with publishers and ties to GameStop.
In April each year, Game Informer includes Game Infarcer, an annual feature in the magazine, as an April Fool's joke. On the cover is "World's #1 Pretend Magazine" where it would ordinarily say "World's #1 Video Game Magazine", and the word "Parody" is written on the bottom of each page. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, who is addressed in hate mail every year sent to Game Informer. The heated responses to parody articles are often featured in later Game Informer issues.
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