GEICO Cavemen

The GEICO Cavemen are trademarked characters of the auto insurance company GEICO, used in a series of television advertisements that aired beginning in 2004. The campaign was created by Joe Lawson of The Martin Agency. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. The premise of the commercials is that GEICO advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.

Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman, while Ben Wilson has also portrayed one of the characters. The makeup effects for the caveman include facial prosthetics, dental veneers, lace hairpieces, and body hair, and were designed and created by Tony Gardner and his special effects company Alterian, Inc. In an online interview with Esquire, Joe Lawson said that one aspect of the ads is a critique of modern political correctness. The cavemen have been honored by the Madison Avenue Advertising Walk of Fame.

Also, at the time of the launch of the Caveman's Crib website, a short advertisement featuring all cavemen at the "hip party" featured on the website was added after every Caveman commercial that was currently airing.

Recently, one of the Cavemen was spotted filming a new commercial (or series of commercials) in Homer, Alaska on the Time Bandit boat (from The Deadliest Catch TV series). The Mayor of the city presented the caveman with a key to the city.

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