G2 crowd
| Private company | |
| Industry | Research |
| Founded | 2012 |
| Headquarters |
Chicago, Illinois United States |
|
Key people
|
Tim Handorf (President and Cofounder) Godard Abel (Cofounder) Matt Gorniak (Cofounder) Mark Myers (Cofounder) Mike Wheeler (Cofounder) Adrienne Weissman (CMO) Michael Fauscette (CRO) |
| Website | www.g2crowd.com |
G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois. It was known as G2 Labs, Inc. until 2013. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software. Competitors include Gartner, Inc., Capterra, Crozdesk, and TrustRadius.
Business solution users sign in with a LinkedIn account and can review the products they use. To encourage reviewers to participate, some users are compensated by G2 Crowd with gift cards, contest rewards and reputation points on the website. G2 Crowd attempts to identify fraudulent user reviews through an algorithm that identifies employees at companies reviewing their own products and employees at companies reviewing their competitor's product. In addition, reviews are manually screened and voted on by the community to discourage spam and unhelpful comments. G2 Crowd also requests screenshots of the reviewer using the product for verification purposes.
Information from reviews is aggregated to score business software products on The GridSM, which acts as a competitor to Gartner’s magic quadrant review model. Satisfaction and market presence ratings are generated based on product reviews and market presence data, which are then used to plot products onto a quadrant. The four quadrants in a G2 Crowd Grid are Leaders, High Performers, Contenders and Niche.
The reviews submitted to G2 Crowd are available for public consumption. An individual researching software can build their profile and filter information provided by reviewers similar to themselves based on company size, user role and user industry.
In 2011 five former employees of BigMachines – Tim Handorf, Godard Abel, Matt Gorniak, Mark Myers and Mike Wheeler – founded G2 Crowd, with Abel serving as president. When Abel left to continue building Steelbrick (now Salesforce CPQ) with Salesforce, Handorf took over as CEO, a role he continues in today.
A beta version of the review site launched in December 2012, with several thousand users testing the service before its full launch in 2013.
In February 2015, former LinkedIn executive, Adrienne Weissman joined G2 Crowd as the organization's new chief marketing officer. G2 Crowd named Michael Fauscette as the organization’s chief research officer in February, 2016.
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Wikipedia