Future Comics
| Comic publisher | |
| Industry | Comics |
| Founded | 2000, first comics published in 2002 |
| Founder | Bob Layton, Allen Berrebbi, David Michelinie, and Dick Giordano |
| Defunct | 2004 |
| Headquarters | Tampa, Florida. later Burlington, Vermont, U.S.A. |
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Key people
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Bob Layton, Editor-in-Chief Allen Berrebbi, CFO and Director of Marketing David Michelinie, Head Writer Dick Giordano, Art Director Skip Farrell, Publisher |
| Parent | Future Entertainment |
Future Comics is a semi-active comic book publishing company founded by industry all-rounder Bob Layton, and his creative partners — Layton's mentor, artist/editor Dick Giordano and his frequent writing-partner David Michelinie, CFO Allen Berrebbi — and publisher Skip Farrell.
Having achieved great success by relaunching Marvel Comics's Iron Man in the 1970s (with co-writer David Michelinie), Bob Layton had gone on to considerable acclaim in the early to mid-1990s at Valiant Comics, where he worked "first as co-architect of the Valiant Universe, and then, as Editor-in-Chief and Senior Vice President." Layton left Valiant, his home in New York City and the comics industry itself in 1996, and moved to Florida for a short retirement.
Layton returned to comics in 1998, working on a couple of Elseworlds for DC Comics with Dick Giordano, before returning to Marvel (and Iron Man) for a mini-series with frequent collaborator David Michelinie. His experiences at Marvel, however, left him disillusioned with mainstream comics and its post-slump "glut of inferior products," caused in large part by an inability in publishers to focus on "quality content," rather than "superficial elements and ancillary products development."
Realizing that "as much as people love the 21-page monthly comics," an over-reliance on "product [which] is being written exclusively for a niche audience... [means that] comics are not attractive to a mass market readership," Layton joined with Giordano (who also lived in Florida) and Michelinie to create a company which would produce "more mainstream—stuff that could be read by the 'Average Joe'."
The formation of Future Entertainment (or "Future Comics") was announced by Bob Layton and Dick Giordano "at a press conference on Saturday, June 9th, 2000," during Charlotte, North Carolina's Heroes Convention.
In addition to wanting to produce comics for the 'Average Joe', Layton and Giordano had heard numerous retailers decry "the callous way they were being treated by Diamond," so Future intended to revolutionize comics distribution by directly selling to readers and retailers alike via the Internet. For two years after the initial launch, Layton and Giordano "mapped out a daring, but sound, business plan that would allow an independent publisher to be profitable in a market dominated by Marvel, DC and Diamond." Realizing that the workings of the direct market ultimately played a large factor in the survival of the smaller publishers, they decided that the best way forward was to circumvent the distribution network offered by Diamond (and therefore the steep discounts at which Diamond buys from publishers), cut out the middleman and distribute Future's titles through the Internet, through the "Future Comics Retailers' Club". In addition, Future's "sales department [ran] a toll-free 1-800 number," and sold direct to fans.
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Wikipedia