Fun Coast

Halifax area

Location in the state of Florida

The Daytona Beach-Port Orange Urbanized Area, located in the Halifax area.

The Halifax area or simply Daytona is a region of the U.S. state of Florida, comprising the area around Daytona Beach. It is roughly coextensive with the Daytona Beach metropolitan area and Volusia County. There have been a number of attempts to establish a regional identity for Daytona, including dubbing it the "Surf Coast" and "Fun Coast". The name "Halifax area" refers to the Halifax River, which runs through Daytona Beach and other nearby municipalities.

The area around the Halifax River saw continuous settlement in the late 19th century, and gained international fame for its beaches and automobile racing beginning in the early 20th century. However, it was several decades before a popular regional identity for the wider area emerged. Today, the region is usually known as simply "Daytona", or the "Halifax area".

As with several other parts of Florida, there have been several attempts to create a regional identity for the Halifax area. These usually involve the term "Coast", as with the Gold Coast, the Space Coast, and the First Coast. In the 1970s tourism promoters marketed the area as the "Surf Coast". The concept was subsequently adopted by the wider community, appearing in publications of the period and in a 1982 survey of Florida's regions by geographers Ary J. Lamme and Raymond K. Oldakowski. Over time, however, use and recognition of the "Surf Coast" declined. A 2007 follow-up survey by Lamme and Oldakowski found that it had become one of the least known of Florida's regions, being mentioned explicitly by only one respondent, and appearing only infrequently in publications and promotional materials for the area.

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