Fu Schnickens
| Fu-Schnickens | |
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| Background information | |
| Origin | Brooklyn, New York |
| Genres | Hip hop |
| Years active | 1988–1995 |
| Labels | Jive/BMG Records |
| Associated acts | A Tribe Called Quest, Shaquille O'Neal, Leaders of the New School |
| Members | Roderick Roachford (a.k.a. Chip Fu) Joseph A. Jones (a.k.a. Moc Fu) Lennox Maturine (a.k.a. Poc Fu) |
Fu-Schnickens were an American hip-hop trio. Similar to Das EFX for its cartoonish lyrics and near-constant allusions to pop culture staples, it was the first hip-hop group to rhyme in backward fashion. The Fu-Schnickens' popularity was brief but significant in hip hop history. Their best-known track is 1993's "What's up, Doc? (Can We Rock)", which featured basketball star Shaquille O'Neal.
Fu-Schnickens was composed of Chip Fu (Roderick Roachford), Moc Fu (Joe Jones), and Poc Fu (Lennox Maturine). Fu stood for unity and schnicken was a made-up word that meant coalition. The three friends from East Flatbush, Brooklyn, first gained attention after performing at a hip hop event at Howard University, after which the group was signed by Jive Records. The group's debut single, "Ring the Alarm," hit the top ten on the Billboard Hot Rap Tracks chart in 1992, which sparked anticipation for the group's debut album, F.U. Don't Take It Personal, and also inadvertently immortalized and ignited a new-found popularity for the original "Ring the Alarm," the signature tune of dancehall reggae singjay Tenor Saw from 1985, which the group sampled to create its track of the same name. Furthermore, with the hit singles "La Schmoove" (featuring Phife Dawg of A Tribe Called Quest) and "True Fu-Schnick," the album reached the top 20 on the Top R&B/Hip-Hop Albums chart and was certified for gold-level sales by the RIAA.
In 1993, Fu-Schnickens began work on its second album. The group recorded a fast-paced song called "What's Up, Doc?" which featured a sample of Bugs Bunny saying his famous catchphrase. But the group could not get sample clearance from Warner Bros. so the song was shelved. Meanwhile, the then-rookie NBA star Shaquille O'Neal was a media sensation. In many interviews, he talked about his love of hip hop music and stated that the Fu-Schnickens were his favorite hip hop group. This prompted the group to contact O'Neal for a collaboration. O'Neal recorded a verse that was added on to the already-recorded "What's Up, Doc?" with the group and O'Neal saying "What's up, doc?" to replace the Bugs Bunny sample. Although the group had not yet completed work on its album, the song was quickly released as a single to capitalize on O'Neal's popularity. The single was a top-40 hit in the summer of 1993, which briefly propelled the group into the mainstream. The group's second album, Nervous Breakdown, did not arrive until 1994.
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