Fruitopia

Fruitopia

The original Fruitopia logo
Type	Fruit-flavoured beverage
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	1994

Fruitopia is a fruit-flavoured drink introduced by The Coca-Cola Company in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Coca-Cola to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade's end. While still available in Canada and in Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Coca-Cola's successful Minute Maid brand. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States carrying the drink still to this day.

Fruitopia was a pet project of Coke's former marketing chief, Sergio Zyman. The company spent an initial marketing budget of $30 million, allowing Fruitopia to quickly gain hype in the mid-1990s. TIME magazine named Fruitopia one of the Top 10 New Products of 1994, and the beverage would even be mentioned on the popular animated series, The Simpsons.

The brand's flagship flavor would be Strawberry Passion Awareness. This flavor was available at drink fountains as well at McDonald's as Coca-Cola pushed this drink to market in many places. Fruitopia vending machines have also appeared in schools and college campuses in addition to or as a replacement to soda.

In addition to the popular Strawberry Passion Awareness, other flavors included The Grape Beyond, Tangerine Wavelength, Citrus Consciousness, Fruit Integration, Pink Lemonade Euphoria, Lemonade Love & Hope, and Raspberry Psychic Lemonade. These flavors were available in the United States while a much wider array was available in the UK. On March 23, 1995, a Fruitopia fruit tea line featuring Born Raspberry, Peaceable Peach, Lemon Berry Intuition, and Curious Mango was introduced in 16-ounce glass bottles. In a drive to remake the brand and remarket it as more relevant to Generation X, however, Coca-Cola dropped several Fruitopia flavors in 1996, added others (such as Beachside Blast and Banana Vanilla Inclination), and renamed others (Citrus Consciousness becoming Citrus Excursion).