A fruit cup, also known as a summer cup, is traditionally an English speciality drink designed to be made into a long drink with addition of a soft drink such as lemonade or ginger ale. Most commonly, these are gin-based, although there are some varieties based on other spirits such as vodka. The base gin is flavoured with various herbs, spices, fruits, and botanicals as well as its strength reduced. Fruit cups are typically marketed for the summer months, served with fruit as a cocktail garnish to the drink and to improve the flavour; recommendations include apple, orange, strawberry, lemon, lime, cucumber, mint, and borage leaves.
Austin's Fruit Cup is a fruit flavour aromatised wine, available in 70cL bottles at 17.5% (originally 21.9%) ABV, it is a blend of wine, grain spirit, and fruit flavour and is packed and distributed by Aldi. Austin's logo features a chap in a bow tie, top hat, and monocle.
Pimm's No. 1 is a gin-based drink invented by James Pimm, at 25% ABV. Pimm's numbers 2-6 were based on Scotch Whisky, Brandy, Rum, Rye whiskey, and Vodka, respectively. As of 2012, only Pimm's No. 1, Pimm's Winter Cup (a variant of No. 3), and Pimm's No. 6 (renamed simply Pimm's 'Vodka Cup') still survive.