Froot
| Froot | ||||
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| Studio album by Marina and the Diamonds | ||||
| Released | 13 March 2015 | |||
| Recorded | 2013–14 | |||
| Genre | Pop | |||
| Length | 53:09 | |||
| Label | ||||
| Producer | ||||
| Marina and the Diamonds chronology | ||||
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| Singles from Froot | ||||
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| Professional ratings | |
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| Aggregate scores | |
| Source | Rating |
| AnyDecentMusic? | 7.1/10 |
| Metacritic | 75/100 |
| Review scores | |
| Source | Rating |
| AllMusic |   |
| Digital Spy | |
| DIY | |
| Entertainment Weekly | A− |
| The Guardian | |
| The Irish Times | |
| The Observer | |
| Pitchfork | 7.5/10 |
| Spin | 8/10 |
| Sputnikmusic | 4.9/5 |
Froot is the third studio album by Welsh singer and songwriter Marina Diamandis, professionally known as Marina and the Diamonds. It was originally scheduled to be released on 3 April 2015 by Neon Gold Records and Atlantic Records, although it was ultimately released on 13 March 2015 in reaction to unauthorised Internet leaks. Diamandis wrote all 12 tracks featured on the record by herself, and collaborated with producer David Kosten for their production.
Music critics commended the album's cohesive production; they further applauded Diamandis for her vocal delivery. A critical success, it appeared on several critics' year-end lists in late 2015. The record debuted at number 10 on the UK Albums Chart with first-week sales of 100,411 copies, and became her first top-10 album on the US Billboard 200 after charting at number eight with 460,000 album-equivalent units. The "Froot of the Month" campaign saw six songs ("Froot", "Happy", "Immortal", "I'm a Ruin", "Forget" and "Gold") released on a monthly basis in anticipation of the record. Froot has been promoted through a series of festival performances during the spring and summer; Diamandis recently toured internationally with the accompanying Neon Nature Tour, with performances scheduled in North America, Europe and South America from October 2015 to March 2016.
"Maybe I was ready to change. Maybe I was ready to leave a lot of things I'd held onto in the past behind. I don't know if that happens to other people when they hit a certain age, or maybe some people don't even have those issues to begin with. Perhaps it's not very common, but I know that it was important for my future."
Diamandis announced that she was writing material for her third album in February 2013, although she confirmed in a Facebook Q&A session with her fans on 13 October 2014 that material for the album was written from July 2012 onwards.
In an interview with The Line of Best Fit, Diamandis speaks of the past record and the new one. She said that as soon as she finished the record and "Primadonna" came out, she already knew what she wanted to do with the third record. Electra Heart (2012) came with a list of production and writing credits, but for the new record she preferred the company of one producer as opposed to a rotating cast; on Froot, she could create "the whole thing". She felt that her confidence as a songwriter had improved by listening to her instincts and believing in her own abilities.
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