Frijj
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| Type | Milkshake |
|---|---|
| Manufacturer | Müller Milk & Ingredients |
| Country of origin | United Kingdom |
| Introduced | 1993 |
| Flavour | Banana |
| Website | www |
Frijj is a brand of milkshake sold mainly in the United Kingdom. Produced by Müller, it was first launched in 1993. Frijj is sold in five permanent flavours: strawberry, chocolate, banana, fudge brownie and cookie dough.
There have also been numerous limited edition flavours. Since July 2003, some have featured characters from The Simpsons, in marketing campaigns. Other limited edition flavours include custard, caramel, raspberry doughnut, Jaffa Cake, banoffee pie, vanilla, white chocolate, chocolate mint and cookies and cream. A thicker version of Frijj was launched in 1998 called 'Frijj Extreme', available in two flavours – white chocolate and milk chocolate.
As of April 2009, Frijj had a 50% market share, the largest in the fresh flavoured milk market.
Since 27 December 2015, Frijj has been produced by Müller Milk & Ingredients following the sale by Dairy Crest of their milk business to Müller.
Frijj is usually sold in 471ml size, with Strawberry and Chocolate Fudge Brownie flavours also available in one-litre bottles, known as the Grab & Go bottles.
Frijj is well known for its high profile sponsorship campaigns, the most famous of which was the association with television show Big Brother, the sponsorship lasted for one series during 2003. Around the same time Frijj was the main sponsor of ill-fated dating show Elimidate hosted by ex-Atomic Kitten singer Kerry Katona; the sponsorship of the show ceased at the end of its run in 2003.
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Wikipedia