Freestyle Music Park
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| Slogan | Full Volume Family Fun |
|---|---|
| Location | Myrtle Beach, South Carolina, United States |
| Coordinates | 33°42′50″N 78°56′02″W / 33.714°N 78.934°WCoordinates: 33°42′50″N 78°56′02″W / 33.714°N 78.934°W |
| Owner |
HRP Myrtle Beach Operations (April - September 2008) FPI MB Entertainment (May 2009 - August 2011) FPI US LLC (August 2011 -Current) |
| Opened | April 15, 2008 |
| Closed | 2009 |
| Previous names | Hard Rock Park |
| Operating season | Memorial Weekend To Labor Day |
| Area | 55 acres (22 ha) |
| Rides | |
| Total | 50+ |
| Roller coasters | 5 |
HRP Myrtle Beach Operations (April - September 2008) FPI MB Entertainment (May 2009 - August 2011)
Freestyle Music Park, formerly Hard Rock Park, was a music theme park located in Myrtle Beach, South Carolina that opened on April 15, 2008, then temporarily closed on September 24, 2008, due to financial issues, then reopened on May 23, 2009, under the Freestyle brand, and closed yet again after the 2009 season. It was built on 55 acres (22 ha) on a 140-acre (57 ha) property at the intersection of Highway 501 and the Intracoastal Waterway on a site that includes part of the former Waccamaw Factory Shoppes in Fantasy Harbour, and using Mall 3 as its headquarters.
Plans for a Hard Rock-themed amusement park were released in 2003, but at the time, funding and licensing agreements had yet to be finalized.AVX Corporation CEO Dick Rosen and other investors including Ziel Feldman and Safe Harbor Capital Partners managing partner Amnon Bar-Tur created two companies. Myrtle Property Owners I, which invested in the proposed theme park. Myrtle Property Owners II bought land from Rosen, with the intent to build a hotel along the Intracoastal Waterway in October 2005. A feasibility study showed that developers predicted 3 million visitors a year in the park's first year, with growth of nine percent the second year and decreasing growth rates after that.
By 2006, a licensing agreement with the Hard Rock franchise was reached. The Hard Rock name was licensed from Seminole Nation–owned Hard Rock International, current owners/operators of the Hard Rock Cafe brand, to HRP Myrtle Beach Operations, LLC, which designed and built the park, for a fee of $2.5 million per year. Investors included Tim Duncan and AVX Corporation CEO Dick Rosen. Financing also included a loan of $385 million, though the park only cost $225 million to build. An early theme was the four seasons of summer, spring, winter and fall.
Hard Rock Park was officially announced in early 2007. Construction for the park took place in 2007.
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