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Free People

Free People
Subsidiary
Industry Retail
Founded  1984 (1984-MM)
Founder Dick Hayne
Products Apparel, Accessories, Shoes, Intimates, Swimwear
Services Apparel & Fashion
Parent Urban Outfitters
Website www.freepeople.com

Free People is an American bohemian apparel and lifestyle retail company that sells women’s clothing, accessories, shoes, intimates, and swimwear. Headquartered in Philadelphia, Pennsylvania, Free People is a part of Urban Outfitters, Inc.. Today Free People sells their line in 1,400 specialty stores worldwide. The brand is distributed globally via direct channels, including the Free People Global site and Free People UK site, as well as specialty clothing boutiques, department stores, and the brand’s free standing retail locations in the U.S. and Canada.

In the early 1970s, Dick Hayne opened a store in West Philadelphia, Pennsylvania with his first wife, Judy Wicks, and named it Free People. His store attracted the young people who lived and shopped in the area. When his store’s popularity grew, he opened a second store and he changed its name from Free People to Urban Outfitters. Urban Outfitters’ business began to grow rapidly. Dick’s wife, Meg, oversaw the development of Urban Outfitters’ private label division, which supported product exclusive to Urban Outfitters. This proved to be quite successful, in 1984 the wholesale line "Free People" was back in action. In the fall of 2002, the first Free People Boutique opened in Paramus, New Jersey. Since the first boutique opened in Paramus, New Jersey, there are now boutiques all over the United States as well as Canada. Free People developed an app which allows users to shop and to upload their own looks and pictures wearing Free People clothing and products.

In 2006, "Free People" partnered with Edward Mullen Studio to design an e-commerce strategy. "Free People" is a constantly changing and evolving brand. Their goal is to promote creativity, travel, and neat style.


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