Free (book)
Hardcover edition
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| Author | Chris Anderson |
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| Country | United States |
| Language | English |
| Subject | Pricing, e-commerce |
| Genre | Non-fiction |
| Publisher | Hyperion |
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Publication date
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July 7, 2009 |
| Pages | 288 pp. |
| ISBN | |
| Preceded by | The Long Tail |
| Followed by | Makers |
Free: The Future of a Radical Price is the second book written by Chris Anderson, Editor in chief of Wired magazine. The book was published on July 7, 2009 by Hyperion. He is also the author of The Long Tail, published in 2006.
Free follows a thread from the previous work. It examines the rise of pricing models which give products and services to customers for free, often as a strategy for attracting users and up-selling some of them to a premium level. That class of model has become widely referred to as "freemium" and has become very popular for a variety of digital products and services.
Regardless of the controversy, the $29.99 hard copy version of Free debuted as #12 on the New York Times Best Seller List. It was also available as a free download for a limited time, and 200,000 to 300,000 digital versions were downloaded in the first two weeks. The unabridged audiobook remains free, while the abridged version costs $7.49.
In a widely read review in The New Yorker, Malcolm Gladwell roundly criticized the book's premise. Anderson responded online on his blog at Wired.com and on PBS's Charlie Rose show. The book was also reviewed in the New York Times and the Wall Street Journal.
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