Fred (video game)

Roland
Creators	Alan Sugar Jose Luis Dominguez
Platform of origin	Amstrad CPC

Roland was a game character developed in 1984 by Alan Sugar, CEO of Amstrad, and Jose Luis Dominguez, a Spanish game designer. The character was named for Roland Perry, a computer engineer who worked for Amstrad. The idea was to have one recognizable character in a number of different computer games in a bid to have the Amstrad CPC compete with the ZX Spectrum and the Commodore 64.

There was also a type-in game, Roland Takes a Running Jump, published in Amstrad's official magazine, Computing With The Amstrad.