Fratelli Ceirano
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| Private | |
| Industry | Automobile industry |
| Fate | Taken over by : Società Torinese Automobili Rapid S.T.A.R. Rapid |
| Successor | Società Torinese Automobili Rapid S.T.A.R. Rapid |
| Founded | 1901 |
| Founder | Giovanni Battista Ceirano |
| Defunct | 1903 |
| Headquarters | Turin, Italy |
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Area served
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Italy |
| Products | Automobiles |
Fratelli Ceirano & C was an Italian automobile manufacturer founded in 1901 by Giovanni Battista Ceirano and his brother Matteo Ceirano after they had left F.I.A.T.. Their own automobile manufacturing business, Ceirano GB & C and its Welleyes motorcar, had been taken over by Giovanni Agnelli and his new F.I.A.T. consortium in 1899, whereupon the Welleyes was marketed as the F.I.A.T. 4HP, the first ever Fiat. The Ceiranos were not satisfied as employees and 'Italian sales agents' of F.I.A.T. so they founded Fratelli Ceirano & C in Turin, which, by July 1903 had morphed into Società Torinese Automobili Rapid which was known by its acronym S.T.A.R. and the cars were badged as Rapid.
The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for : Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA).
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