Frans H. van Eemeren

Frans Hendrik van Eemeren (born 7 April 1946, Helmond) is a Dutch scholar, professor in the Department of Speech Communication, Argumentation Theory and Rhetoric at the University of Amsterdam. He is noted for his Pragma-dialectics theory, an argumentation theory which he developed with Rob Grootendorst from the early 1980s onwards. He has published numerous books and papers, including Strategic Maneuvering in Argumentative Discourse.

...
Wikipedia