Frank West (Dead Rising)

Frank West
Dead Rising character
Frank West in the original Dead Rising
First game	Dead Rising (2006)
Created by	Keiji Inafune
Designed by	Keiji Inafune
Voiced by (English)	Terence J. Rotolo (Dead Rising, Case West, Off the Record, Ultimate Marvel vs. Capcom 3) Victor Nosslo (Dead Rising 4) Peter von Gomm (Tatsunoko vs. Capcom: Ultimate All-Stars)
Voiced by (Japanese)	Rikiya Koyama (Ultimate Marvel vs. Capcom 3,Project X Zone)
Portrayed by	Rob Riggle (Dead Rising: Watchtower)

Frank West (Japanese: フランク・ウェスト, Hepburn: Furanku Wesuto^?) is a fictional character from Capcom's Dead Rising video game series. He first appeared in the 2006 video game Dead Rising as the protagonist. In the series, West is a freelancer photographer and photojournalist turned a zombie hunter. The character has been well received by video game publications as well as by the fans, mainly in the West, leading Frank to appear in several more games in and outside the Dead Rising series.

Keiji Inafune, designer of Dead Rising, wanted the main character Frank West to be different from the usual Japanese main character, a young and beautiful protagonist. In the beginning, the staff considered making the character ugly and fat. However, the American branch of Capcom said he was too ugly; Inafune then wanted to create an everyman that looked average rather than beautiful or ugly. His conception as "rough, tough, gritty character" was aimed primarily to attract the Western audience.

Introduced in the first Dead Rising game, Frank West is the player character, a famed freelancer photographer and photojournalist who has covered many world events, wars, and other big stories. Lately, however, his career has begun to fizzle out. Looking for the next big scoop, he stumbles on to some strange events happening in the small town of Willamette, Colorado. There, he winds up in a barricaded shopping mall and attempts to rescue a host of human survivors from the zombie hordes and violent psychopaths laying siege to the mall, while also covering the story.