Frank Kern

The Syndicate is a business group that uses digital marketing to sell get rich quick, work from home and self help products. Technology journalist Joshua Topolsky has described the Syndicate as "these guys call themselves Internet marketers, but what they're really doing is it's a pyramid scheme, essentially".

Members of the Syndicate use online advertising, email marketing, affiliate marketing and multi-level marketing to sell "info products", such as self-published books and videos that purport to teach customers how to get rich through online business. They also do lead generation for pressure-sales telemarketing companies called "boiler rooms". The Syndicate's members use the group as a way of coordinating product launches and release dates, and of enhancing perceived credibility through social proof. According to Syndicate member Frank Kern, "Have you ever noticed that all the people in the Internet Marketing world are promoting each other? I mean, we're not psychic. It's not like, 'Oh, I suddenly realize he's having a launch today, I have to nail it'. We all work together, all the top people work together."

Critic Jason Jones, who blogs as The Salty Droid, has accused the Syndicate of being a cartel that harms customers through price fixing and unfair competition. Syndicate member Frank Kern denies this, and claims that the Syndicate's purpose is to "help the customer have a great experience".

Andy Jenkins is an Internet marketer, filmmaker, and the founder of The Syndicate.

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Wikipedia