March 2013 cover featuring Borussia Dortmund manager Jürgen Klopp and players Robert Lewandowski, Mario Götze, Marco Reus, and Sebastian Kehl
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Editor | Hitesh Ratna |
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Total circulation (June-Dec 2015) |
64,972 |
First issue | 1994 |
Company | Haymarket |
Country | United Kingdom |
Language |
English Bulgarian Korean Portuguese Swedish Turkish Indonesian Thai Polish |
Website | fourfourtwo |
ISSN | 1355-0276 |
FourFourTwo is a football magazine published by Haymarket. Issued monthly, it published its 200th edition in February 2011. It takes its name from the football formation of the same name, 4-4-2.
In 2008, it was announced that FourFourTwo had entered into a three-year shirt sponsorship deal with Swindon Town, which commenced in the 2008–09 season.
The following people are amongst the regular contributors to FourFourTwo (UK edition):
Notable editors of FourFourTwo have included Mat Snow and Hugh Sleight. The founding editor was Karen Buchanan.
The magazine is split up in the following sections: First Section, Upfront (from about page 25 to 60), Features (usually from page 60 to 125), Planet Football (includes a report from James Richardson).
FourFourTwo has a number of annual rankings and awards. In 2007, the magazine put together its first FFT100, a list of the 100 best footballers in the world - according to them. At the end of the 2012–13 Premier League season, FourFourTwo announced its first Stats Zone Awards. In May 2015, the inaugural list of the 50 best Asian players in world football was announced. They also do a top 50 of players from the Football League.
The launch publicity ran with the tagline of "It's footy, but not as you know it," a reference to the popularity of Australian rules football and rugby league and the fact that association football is referred to as soccer in Australia. This also referred to the launch slogan of the A-league: "It's football, but not as you know it" — part of the work Football Australia is doing to rebrand and relaunch the game. Further to this, the first edition's frontpage contained the motto "Goodbye Soccer, Hello Football." The current editor is Kevin Airs.