Fosters Freeze
 |
|
| Industry | Fast food |
|---|---|
| Founded | Inglewood, California, United States (November 18, 1946) |
| Founder | George Foster |
| Headquarters | Rancho Cucamonga, California, United States |
|
Number of locations
|
88 (2015) |
|
Area served
|
California |
|
Key people
|
Randy Fritchie (CEO) |
| Products | Soft serve, hamburgers, chicken |
| Parent | Fosters Freeze LLC |
| Website | fostersfreeze.com |
Fosters Freeze (full name Fosters Old Fashion Freeze) is a chain of fast-food restaurants in California. It was founded by George Foster in 1946 on La Brea Avenue in Inglewood, California, a location that still remains.
The Fosters Freeze name comes from the fact that it is best known for its soft-serve ice milk and milkshakes, which is reflected in the marketing slogan, "California's Original Soft Serve." Its mascot is an ice cream cone wearing a chef's hat.
At franchise locations, the company also offers a variety of foods, including hamburgers, chicken strips, and fish.
The restaurant's slogan was "Everything at Foster's is wonderful to eat".
George Foster owned the western development rights for Dairy Queen. The name Dairy Queen was already being used in California so Dairy Queen was called Foster's Old Fashion Freeze in California.
That didn't stop him from introducing soft serve ice milk products to Californians. He built over three hundred franchised retail outlets which marketed ice milk soft serve products and other refreshments. He then sold the Fosters Freeze franchise to Meyenberg Milk Products. Meyenberg produced large amounts of evaporated and sweetened condensed milk for domestic and foreign Federal relief programs, as well as for industrial food production uses. The acquisition of the Fosters Freeze product name was a good fit for Meyenberg. During the summer months when milk production increased, the company processed and sold its excess milk in the form of Fosters Freeze ice milk products to its franchisees.
Meyenberg became a very profitable company because of its government contracts. But, its Fosters Freeze franchised stores were falling behind the new fast food trend of offering hamburgers and other hot foods. The company helped its franchisees update and remodel their stores so they could include hamburgers,french fries and Mexican food on their menus. The move made the old stores very profitable. But it didn't provide Meyenberg with any increased franchise royalties for the sale of these hot foods, even though they were marketed under the Fosters Freeze name.
...
Wikipedia