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Forza Italia

Forza Italia
President Silvio Berlusconi
Vice President Giulio Tremonti (2004–2009)
Roberto Formigoni (2008–2009)
Founded 18 January 1994
Dissolved 27 March 2009
Merged into The People of Freedom
Headquarters Via dell'Umiltà 36, Rome
Student wing Studenti per le libertà
Youth wing Forza Italia Giovani
Membership  (2007) 400,000
Ideology Liberal conservatism
Christian democracy
Liberalism
Populism
Political position Centre-right
National affiliation Pole of Freedoms/Pole of Good Government (1994),
Pole for Freedoms (1996–2001),
House of Freedoms (2001–2008)
European affiliation European People's Party (1999–2009)
International affiliation none
European Parliament group Forza Europa (1994–1995), Union for Europe (1995–1998), EPP–ED (1998–2009)
Colours      Azure

Forza Italia (translated to "Forward Italy" or "Let's Go Italy",FI) was a centre-right political party in Italy with liberal-conservative,Christian-democratic,liberal and populist tendencies, as well as a significant social-democratic minority. Its leader was Silvio Berlusconi, four times Prime Minister of Italy.

The party was founded in December 1993 and won its first general election soon afterwards in March 1994. It was the main member of the Pole of Freedoms/Pole of Good Government, Pole for Freedoms and House of Freedoms coalitions, and is considered (by both insiders and outsiders) to have been very different from the other Italian political parties.

In November 2008 the National Council of the party, under the chairmanship of Alfredo Biondi, voted to merge Forza Italia into The People of Freedom (PdL), Berlusconi's new political vehicle, whose official foundation took place in March 2009.

Throughout its existence, the party was characterised by a strong reliance on the personal image and charisma of its leader—it has therefore been called a "personality party" or Berlusconi's "personal party"—and the skillful use of media campaigns, especially via television. The party's organisation and ideology depended heavily on its leader. Its appeal to voters was based on Berlusconi's personality more than on its ideology or programme.

Forza Italia was formed in 1993 by Silvio Berlusconi, a successful businessman and owner of four of the main private television stations in Italy, along with Antonio Martino, Mario Valducci, Antonio Tajani, Marcello Dell'Utri, Cesare Previti and Giuliano Urbani.


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