Forever Now (The Psychedelic Furs album)
| Forever Now | ||||
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UK release cover
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| Studio album by The Psychedelic Furs | ||||
| Released | 25 September 1982 | |||
| Recorded | April - May 1982 | |||
| Studio | Utopia Sound, Lake Hill, New York | |||
| Genre | ||||
| Length | 40:57 | |||
| Label | CBS | |||
| Producer | Todd Rundgren | |||
| The Psychedelic Furs chronology | ||||
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| Alternative cover | ||||
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US release cover
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| Singles from Forever Now | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AllMusic |    |
| Entertainment Weekly | B |
| Rolling Stone | |
| The Rolling Stone Album Guide | |
| The Village Voice | A− |
Forever Now is the third studio album by English rock band the Psychedelic Furs. The ten-song album was recorded in the spring of 1982 and released in September of that year by Columbia/CBS and includes the hit single "Love My Way". A twentieth-anniversary reissue included six related bonus tracks.
The album represented a turning point in the musical maturation of the band, after a turbulent period of personnel changes in which it shrank from a six-man ensemble to a quartet. Working with the Furs for the first time, Todd Rundgren placed his own sonic imprint upon the album as producer and guest musician. Rundgren also added new types of instrumentation to the band's sound, including cello and marimba.
In the year after the recording of their second album, Talk Talk Talk (1981), the Psychedelic Furs underwent a tumultuous time of change and, in the words of the guitarist John Ashton, "a bit of a dark period in the band's history". Two of the original members – the saxophonist Duncan Kilburn and the guitarist Roger Morris – abruptly and rancorously left. The band's main patrons at CBS Records had largely left the company by this time, and their successful recent producer, Steve Lillywhite, was now unavailable to them. Even the drummer Vince Ely's commitment to the band seemed to be in question. Not only had their large ensemble been unexpectedly reduced to a traditional four-piece band, but now the core members of Ashton, Tim Butler and Richard Butler mostly had to compose new songs without drums, using a Casio VL-1 synthesizer until they had developed enough music for an album.
When the time came to return to a recording studio, the band looked for a new record producer. Lillywhite, who had done the work for both of their previous albums, had other commitments, and many in the band felt it was time to chart a new course anyway. Columbia Records management first attempted to match the band with David Bowie, who was a high-profile Furs supporter and who expressed enthusiasm for working with them. Bowie, however, also had commitments which would have postponed work for what the band felt would be an unacceptably long time. More importantly, there was a belief among some band members that this partnership would not yield much of a change. According to Richard Butler, "the media were already making lots of comparisons between our music and his", and the band did not want to appear too indebted. An eleventh-hour offer by Lillywhite to fit the band into his schedule was politely declined.
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Wikipedia