Forever Living Products
 |
|
| Multi-level marketing | |
| Industry | Manufacturing, marketing, distribution |
| Founded | 1978 |
| Headquarters | Scottsdale, Arizona, USA |
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Key people
|
Rex G. Maughan, Founder |
| Products | Aloe vera and bee-based products |
| Revenue | $2.6 billion (2014) |
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Number of employees
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4,100 (2006) |
| Subsidiaries | Forever Resorts, Aloe Vera of America, Forever Aloe Plantations, Forever Nutraceutical |
| Website | www |
Forever Living Products International, Inc. (FLPI) is a privately held multi-level marketing (MLM) company based in Scottsdale, Arizona, which manufactures and sells aloe vera-based drinks and bee-derived cosmetics, nutritional supplements, and personal care products. The company was founded in 1978 by CEO Rex Maughan. After acquiring the company Aloe Vera of America by the 1990s, In 2010, the company reported having over 4,000 employees, a network of 9.3 million distributors, and revenue of $1.7 billion.
Forever Living was founded in 1978 in Tempe, Arizona as a direct-sell company by businessmen Carl Jensen and Rex Maughan. By the 1990s, Maughan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to Forever Living for distribution. Some journalists have likened the multi-level marketing business model of Forever Living's distribution system to that of a pyramid scheme.
In 1983, the company was named No. 6 on Inc. Magazines annual Inc. 500 list of the fastest-growing private companies in the United States.
According to Arthur Andersen's Top 100, as of 1993, Forever Living Products International was Arizona's second-largest private company. As of August 1995, Forbes reported the company's product line included "deodorants, toothpaste, laundry detergent and three dozen other products, nearly all of which contain extract of aloe."
Annual revenue exceeded $1.15 billion in 2005 and Forever Living ended the year with around 150,000 distributors, and 55 employees. The following year Forbes named Forever Living as No. 340 on the Forbes 400 list, which ranks the largest private companies in the United States. With 4,100 employees, at the time Forbes stated the company was "the world's largest distributor of aloe vera and beehive-based products." At that point the company was selling "aloe vera gel, natural aloe vera drinks, vitamins, and glamour and skin products in 100 countries."
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Wikipedia