In 1999, Utada released her debut album First Love, which was the most commercially successful album of all time in Japan. After this success, she released two follow-up singles, "Addicted to You" (1999) and "Wait & See (Risk)" (2000), which were both produced by American production team Jimmy Jam and Terry Lewis. "For You" was continuation of Utada's collaboration with arranger Kei Kawano, who had previously worked with Utada on First Love (1999) (including the single "First Love") and the coupling tracks on her single "Wait & See (Risk)". The song was recorded at Toshiba EMI's Studio Terra in Tokyo.

The "For You" / "Time Limit" single was released right before Bohemian Summer 2000, her first wide-scale tour of Japan, and on the same day as the DVD single release of her previous single, "Wait & See (Risk)".

The song was first unveiled on June 19, 2000, when a 60-second preview of "For You" was previewed on Japan FM Network radio stations, a week after "Time Limit" was previewed. To promote the single, Utada appeared in magazines released in June and July, such as Pati Pati, What's In?, Pia, Tokyo Walker and Popteen. On June 23, 2000, Utada performed the song live at Music Station, and on the June 29 episode of Utaban performed both "For You" and "Time Limit".

A music video was created for the song, featuring footage from her secret live performed at the Shibuya On Air East on June 26, 2000, just before the start of her Bohemian Summer 2000 tour.

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