Florrie
| Florrie | |
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Florrie live at La Maroquinerie, Paris (2011)
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| Background information | |
| Birth name | Florence Ellen Arnold |
| Born |
28 December 1988 Bristol, England |
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| Years active | 2008–present |
| Labels | Sony Music, Epic |
| Website | florrie |
Florence Ellen Arnold (born 28 December 1988), better known as Florrie, is an English pop singer-songwriter, drummer and model. Closely associated with the Xenomania production house, since joining as their in-house drummer in 2008 she has played live and on record for popular artists such as Kylie Minogue, Girls Aloud and the Pet Shop Boys.
In 2010, she began a solo career. She has drawn positive reaction from the online music community for releasing her own material in collaboration with remixers such as Fred Falke for download without charge. In 2010, Florrie released a four-track EP titled Introduction, followed by the six-track EP Experiments in 2011, and by the four-track EP Late in 2012. In 2013, Florrie released a single, "Live a Little", that was used in promotion for Sony's XBA-C10 in-ear headphones campaign. In 2014, she announced that she had signed to a major label, Sony Music, and released an EP, Sirens.
Florrie was born Florence Arnold on 28 December 1988 in Bristol, where she attended Colston's Girls' School. She became interested in playing the drums when she was in Greece on a family holiday at age six. As a teenager she started her own band called Fi Fi Saloon, which performed Avril Lavigne covers and original songs she described as "really trash, punky girl rock-pop". She moved to London when she was 17 years old and gigged with several bands including Selfservice, who signed a development deal with songwriter Guy Chambers. Florrie performed with Selfservice at night and worked part-time as a nanny during the day.
A meeting with the manager of Australian singer Gabriella Cilmi led Florrie to a successful audition as the drummer in the houseband of Xenomania, the successful Kent-based production team. Her first job was playing on Girls Aloud's 2008 single "The Promise", although she also assisted with administration work. She provided drums and drum programming on Xenomania-produced tracks by Alesha Dixon, Rebecca Ferguson, Kylie Minogue, Pet Shop Boys, and The Saturdays. She also co-wrote the 2010 single "One Touch" for the short-lived female duo Mini Viva, "Something New" (2012) for Girls Aloud, and "What Are You Waiting For?" (2014) for the Saturdays. Xenomania producer Brian Higgins encouraged Florrie to sing one of the songs she had written, which prompted her to pursue her own music career.
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