Flemings (supermarkets)

Flemings is a chain of supermarkets in Sydney. The chain is owned by Woolworths Limited and only two supermarkets still trade under the Flemings brand name. Internally they are known as Woolworths, feature the same marketing materials and carry the same home brand products. The remaining Flemings supermarkets are located at Bexley North (located next to a block of flats, in what once was a service station) and Jannali. The Pendle Hill store was refurbished and rebranded Woolworths in late 2009. The Umina Beach store, a well-known site to holidaymakers on the Central Coast of NSW closed on 17 June 2010 and was replaced by a Woolworths opposite the old Flemings store.

The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the name changed to "Flemings Food Stores" and there were 100 stores. By the time Flemings was sold to Woolworths in June 1960, there were 55 stores operating under the "Flemings" banner in Sydney.

The Fleming family continued operating the chain through Woolworths for the next 10 years before they began operating the now-defunct Jewel Food Stores supermarket chain. The current Flemings logo was launched in the early 1990s, although it is no longer internally used.

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