Flat design

Flat design is a minimalist UI design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), especially in such graphical materials as posters, arts, guide documents, publishing products.

Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or textures) and is focused on a minimalist use of simple elements, typography and flat colors. Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable. Additionally, it makes it easier to design an interface that is responsive to changes in browser size across different devices. With minimal design elements, websites are able to load faster and resize easily, and still look sharp on high-definition screens. As a design approach, it is often contrasted to skeuomorphism and rich design. (Though it should be noted that flat design can use skeuomorphs just as much as a realistically designed UI).

Flat design is primarily influenced by the International Typographic Style (also known as Swiss Style), Text User Interface, Modernism, and the styles emerging from Bauhaus. The International Typographic style is often considered the most substantial influence on flat design, and its emergence and popularization during the 1950s and 1960s is regarded as the starting point of flat design, although it would not make an appearance in the digital world for some time thereafter.

Flat Design was initially introduced by Microsoft with the name Metro Design and later on they used an alternative Flat Design. In 2002, Microsoft released Windows Media Center, and in 2006, the Zune MP3 player, both of which contained elements of flat design. The design of the Zune was clean and simple, with a focus on large lowercase typography, silhouette-style logos, and monochromatic font colors. Microsoft continued this style of design with the 2010 release of Windows Phone 7, which built on the flat design elements introduced with the Zune. The design was dominated by large and bright shapes accompanied by sans-serif typography, flat images, and a menu with a grid-like pattern. Because of the success of the Windows Phone 7 design, Microsoft released the Windows 8 operating system based on Metro, with the same flat design elements. Use of bold colours, simple typography, long shadow and ghost buttons are some of the crucial elements of flat web design. Again, the design is dominated by grid shapes, sharp edges, bright colours, and clean typography. Microsoft has since moved its current products to the Metro design language, including the Xbox 360, Microsoft Office, and the Microsoft website.

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