The followup to their #1 UK hit "Caravan of Love" (although it was preceded by the US-only release of "Flag Day"), it peaked at #11 on the UK Singles Chart in June 1987.

Although it was the first single without drummer Hugh Whitaker, who left the band before this song and album was recorded, Whitaker appears in the music video for the track, where he is kidnapped by new drummer Dave Hemingway.

Music writer Rikki Rooksby notes that the track's "anti-hyperbolic title" is "positively revolutionary", as the use of hyperbole in pop lyrics is pervasive but never admitted. In 2007, the Manchester Evening News described the tune as "another corking chart hit that stands as a beacon amongst the dross of the 1980s."

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Wikipedia