Fig (company)
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Type of site
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Crowdfunding |
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| Headquarters | San Francisco, California, U.S. |
| Founder(s) | Justin Bailey Bob Ippolito Freeman White |
| Key people | |
| Website | www |
| Launched | August 18, 2015 |
Fig is a crowdfunding platform for video games launched in August 2015. Unlike traditional crowdfunding approaches like Kickstarter, where individuals can back a project to receive rewards, Fig uses a mixed model that include individual backing and the opportunity for uncredited investors to invest as to obtain a shares of future revenues for successful projects.
Fig was founded in August 2015 by Justin Bailey (formerly, COO of Double Fine Productions), Bob Ippolito, and Freeman White. The advisory board is composed of executives from across the video game industry with previous experience in crowdfunding and investing in video game projects: Aaron Isaksen of the Indie Fund, Brian Fargo of inXile Entertainment, Feargus Urquhart of Obsidian Entertainment, and Tim Schafer of Double Fine Productions. The platform is backed by funding from Spark Capital. Both Alex Rigopulos, from Harmonix, and Cliff Bleszinski, formerly of Epic Games and currently of Boss Key Productions, have since joined the advisory board of Fig.
The company was initially backed by seed funding from Spark Capital. In January 2017, it obtained another $7.84 million in funding from Spark and Greycroft Partners, among other smaller investors.
The name "Fig" derives from Hotel Figueroa, located along Figueroa Street a short distance from the Los Angeles Convention Center where the annual Electronic Entertainment Expo is traditionally held; Hotel Figueroa became a common social hub during these E3 events.
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Wikipedia