Fiama Di Wills
| Product type | Personal Care |
|---|---|
| Owner | ITC Limited |
| Country | India |
| Introduced | September 15, 2007 |
| Ambassador(s) | Deepika Padukone, Sapna Bhavnani |
| Tagline | Be Young |
| Website | fiamadiwills.com |
Fiama Di Wills is an Indian personal care brand that offers shampoos, conditioner, bathing bars and shower gels. It is owned by ITC Limited, an Indian conglomerate with a market capitalization of USD 40 billion and a turnover of USD 8 billion.
Launched on September 15, 2007, the brand was the second to roll out of ITC’s personal care stable. Its USP is the blend of "nature and science" across its portfolio of products, resulting from four years of intensive research at the ITC Research and Development Centre in Bangalore.
Deepika Padukone, a leading Indian cinema actress, has endorsed the brand from the onset. While accepting the Product of the Year award for the Fiama Di Wills Gel Bathing Bars, she said: "It gives me immense pleasure to be associated with a premium brand like Fiama Di Wills. I am elated that consumers too have loved this unique bathing bar with exotic natural ingredients. It’s a perfect mix of nature and science and I am proud to be endorsing the Fiama brand."
Sapna Bhavnani, a celebrity hair stylist, has also endorsed the brand since March 2010. She spearheaded "Tress-Talk", a unique initiative in which she created a Fiama Di Wills look for a model and spoke at length on specific hair care for different types of hair, seasons, hair styles and much more. At the event, she said: "Fiama Di Wills is a brand that I could relate to in its sensibilities. It has been able to combine the gentleness of exotic naturals and effectiveness of best scientific technologies to create products that not only make you beautiful now, but are also mild enough to preserve your beauty in the long run."
“Tress Talk” is a unique initiative by Fiama Di Wills wherein they organize a series of hair care workshops. Sapna Bhavnani, the Fiama Di Wills Hair Expert and celebrity hairstylist, shares hair tips, hair care regimes for seasons and the basic need for healthy, strong and beautiful hair.
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