Fender Custom Shop
 |
|
| Subsidiary | |
| Industry | Musical instruments |
| Founded | 1987 |
| Headquarters | Corona, California, United States |
|
Area served
|
Worldwide |
|
Key people
|
John Page and Michael Stevens |
| Products |
Electric guitars Bass Guitars |
| Owner | Fender |
| Website | fender.com/custom-shop |
The Fender Custom Shop is a division of Fender Musical Instruments Corporation, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition guitars, builds limited edition amplifiers, and does some research & design for the parent company.
For nearly 20 years (since 1965), Fender was owned and operated by the CBS. Many guitar players felt that the interests of CBS were at odds with the marketplace and profits declined. In 1984, CBS sold the rights to the Fender name and designs to an investor group of employees led by Bill Schultz who launched Fender Musical Instruments Corporation (FMIC).
The Fender Custom Shop began in 1987, under the supervision of then-CEO Schultz. The initial staff comprised only two Master Builders (John Page, Michael Stevens) and a Haas VF4 CNC machine (modified for woodwork) that cuts three bodies or four necks at once. The primary intent of the Fender Custom Shop was to create instruments in the tradition of Leo Fender and his staff at the original Fender facilities in Fullerton, CA, accommodating famous endorsers and other discerning players who wanted the accuracy, detail, and quality—as well as customization and personal touches—that were widely perceived as omitted under the tutelage of CBS, and considered lacking on the revamped Fender's mass-produced instruments. In 1991, the Fender Custom Amp Shop was created and housed in Scottsdale, Arizona. Seven years later, Fender USA manufacturing, R&D and Custom Shop divisions, were moved to its present location in Corona, California.
Currently, the Fender Custom Shop employs over fifty craftsmen and produces both custom one-off projects and limited CNC-tooled production runs.
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Wikipedia