Felicity Wishes is a British children's book series created, written, illustrated and privately owned by the Character Brand Creator Emma Thomson (not to be confused with the British actress of a similar name) . Books include over 140 story books, activity books, picture books and annuals. The popularity of the books led to the launch of a Felicity Wishes magazine and hundreds of other products.
The series is about a fairy called Felicity Wishes and her friends Holly, Polly and Daisy and later on winnie. Felicity lives in a fictional town called Little Blossoming. Little Blossoming, Bloomfield is in Fairy World. Fairy World is much the same as the human world with several key exceptions: there is no age, birth or death (fairies live forever), no men, no meat-eating, no money, no evil and no crime. Most of the books are set pre-graduation where Felicity goes to the School of Nine Wishes to learn and she eats cake and drinks tea with her friends at Sparkles Cafe. She has also travelled all over Fairy World. In these books Felicity Wishes and her friends both have a single pair of wings, because they still go to school; fairies who have graduated get double wings. Felicity has a constant companion, a little blue bird called Bertie Dishes, the only male character in the whole book series.
The first issue of the magazine was released in 2007; it was the first of 56 issues, released fortnightly. In each magazine Felicity considered a different career: in the first issue, that of a cake-maker. An exclusive Felicity doll with wool hair was included with the first issue and costumes for the doll were given in other issues. Issue 2 had a satin pink bag with the Felicity Wishes logo and the third issue had a box for storing magazines or books. Subsequent editions featured careers that included: 'Journalist', 'Flight Attendant', 'Architect', 'Doctor', 'Decorator', 'Inventor' and 'Chef'
Felicity Wishes has been translated into over 22 different languages including Portuguese and published by Dinalivro, a Portuguese Publishing House. In Portugal, Felicity has been named «Fada Carolina» («Fada» meaning «fairy» in Portuguese). Little Blossoming became «Cidade das Flores» and the school is called «Escola dos Nove Desejos». More than 20 titles are available in Portugal, most of them reaching their 2nd and 3rd editions. Some of Felicity's 22 foreign names are: Rose Felicity (French), Valeria Varita (Spanish), Dolca Picarol (Catalan), A fada Carolina (Portuguese), Isa Belletje (Dutch), Sofie Fehar (Danish), Felicity Bell (Italian), Tunderi Lonka (Hungarian) and Felicity Wunschfee (German).