Fei Cheng Wu Rao
| If You Are the One 非诚勿扰 |
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If You Are the One logo
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| Also known as | 缘来非诚勿扰 (Yuan Lai Fēi Chéng Wù Rǎo) |
| Genre | Dating Show |
| Presented by |
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| Country of origin | People's Republic of China |
| Original language(s) | Mandarin |
| Production | |
| Producer(s) | JSBC |
| Location(s) | Nanjing, China |
| Running time | 90 minutes |
| Release | |
| Original network | JSBC: Jiangsu Television |
| Picture format | 720p |
| Original release | January 15, 2010 – present |
| External links | |
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Fei Cheng Wu Rao (simplified Chinese: 非诚勿扰; traditional Chinese: 非誠勿擾; literally: "Not Sincere, Don't Disturb", known in English as If You Are the One) is a Chinese dating game show hosted by Meng Fei. Loosely based on the Taken Out format, the show is produced by JSBC: Jiangsu Television and taped in Nanjing. It was first broadcast on January 15, 2010, and originally aired twice a week on Saturday and Sundays until December 2014. Since January 2015, It currently airs on Saturday nights at 8 pm on Jiangsu TV. In 2013, the show began broadcasting on SBS 2 (now SBS Viceland) in Australia, in an hour-long version with English subtitles provided by SBS.
If You Are the One has been a ratings success in China and is now the highest-rated show for Jiangsu TV. Episodes are also widely distributed online. The show is viewed internationally over the internet and satellite television. The show's popularity and social commentary has drawn attention of academics and foreign media, and after concerns from Chinese regulators in 2011 the show's format was tweaked to de-emphasize factors such as financial wealth.
“If You Are the One" is currently the most-viewed dating show in the Chinese-speaking world. According to Beijing-based CSM Media Research, the audience ratings for Fei Cheng Wu Rao - which as of May 22, 2013 had screened a total of 343 episodes - were 2.77 percent of television viewers, or 36 million, twice as many as the nearest competitor for that timeslot.
The idea of the show was brought to Jiangsu Television by veteran television producer Wang Peijie, who worked in collaboration with Columbia University-educated Xing Wenning. The pair drew inspiration from the Taken Out format, however when the rights for that show were instead won by a rival network, If You Are the One was launched instead. Wang said that the show is a window into Chinese society at large, and that through it, "you can tell what China is thinking about and chasing after." The show's focus was intended to be young professionals. While most of the contestants are in their twenties, there have been instances of male contestants as old as 48 appearing on the show.
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